Tendo Dev Blog

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Web redesign tip: show your readers what’s coming

Planning changes to your site? Give your web visitors a peek behind-the-the scenes. Use it as an opportunity to engage them in a conversation about what they want and then give them previews about what’s coming.

I check SFGate every day. They’ve been rolling out a new design of their site over the last few months. But instead of just popping up the new design, they’re doing a good job of previewing the changes and explaining WHY they’re being made.

Such an approach can improve adoption of new features and reinforces the value proposition of your site. —John Kovacevich, VP Marketing Services

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May 22, 2008 Posted by | Design, John Kovacevich, Web Content | , | Leave a comment

Who’s on LinkedIn vs. Facebook?

Everybody is buzzing about social media and what it can do for your company. With anything that’s “new” on the Web, there is always a lot of hype and hyperbole. So I was curious…how many people in the Tendo universe are actually using the big-name social networks?

I decided to conduct my own little experiment. I pulled all the email addresses from the Tendo contact database (approximately 1,320 addresses).

Then I fed those email addresses into the contact finder on LinkedIn and the friend finder on Facebook. (I would have done the same on my MySpace account, but MySpace doesn’t allow you to scan an uploaded list, and my own informal traffic monitoring shows that MySpace is on the decline.)

Both have a feature where they compare your address book to the addresses of active members and let you know if a member is in their network. (Don’t worry if you’re on the Tendo mailing list but don’t want your information circulated in either the LinkedIn or Facebook networks. Your information was not saved in either location; it was simply a one-time scan of the list.)

Here’s what I found: 50 percent of our contacts were members on LinkedIn and 18 percent were on Facebook.

Obviously, the Tendo list is not a “representative sample” of the whole world; given our business, we have many marketers and Web-savvy folks on our list. And LinkedIn is especially popular here in the Bay Area as a professional networking tool; the majority of our addresses are from the Bay Area.

But it’s interesting to me that nearly 20 percent of our list is on Facebooka more purely “social” network and one that was not even open to non-college students a year ago.

Again, this is just a snapshot in time and we probably can’t make any grand conclusion based on these two numbers, but it’s fair to say that the number of people using social networks is on the rise. The basic functionality of these sites is going to become more and more standard in a variety of applicationsperhaps even for your company’s network. So you may want to get yourself registered and start poking around. —John Kovacevich, VP, marketing services

April 28, 2008 Posted by | John Kovacevich, Metrics/Web Analytics, Social Media, Web Content | , , , , | 1 Comment