Tendo Dev Blog

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Are you inducing content coma?

I love Thanksgiving. It’s not so much the gathering and appreciating our lives together that makes me love it, although that does play a role. It’s because I’m a classic glutton. I love to pile my plate way too high (extra gravy) and eat my way into a happily self-induced food coma. I trust I’m not alone here.

I’ve been invited to indulge my gluttony at a huge Thanksgiving feast hosted by some dear friends. Rather than the traditional, run-of-the-mill dishes, they’ve decided on a Latin-themed menu: Yucatan style turkey with achiote, orange and pineapple marinade; cranberry, jalapeño, and tequila relish; pearl barley and levain stuffing with corn, dried cherries, and cilantro; roasted garlic and Yukon gold mashed potatoes…I could go on, but I don’t want to brag (well, maybe just a little).

This is an exciting twist on the traditional Thanksgiving menu. Sure, the typical roasted turkey with giblet gravy would match my expectations, but that wouldn’t excite me like this menu does. This menu surprises me. It’s memorable. I can visualize it. All of the expected components are there—turkey, mashed potatoes, stuffing—but they are presented in an original way.

Is your website copy serving up the same tired menu? Are you blindly following tradition because it’s what you think your guests are expecting? Much website copy is woven with the typically meaningless marketing speak that proliferates all over the Web. And why? Well, because that’s how it’s done. That’s what makes it sound “professional.” But that’s what also makes it sound bland, generic, and completely unmemorable. That’s not the kind of coma you want to treat your guests to.

Maybe it’s time to spice up your menu a bit. Consider the messages that you need to deliver, and find a unique way of presenting them. Give your visitors a reason to pick your dinner invitation over the many others. Serve them something memorable.

On that note, enjoy your holiday feasting! —Selena Welz, associate managing editor

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November 21, 2007 - Posted by | Content Strategy, Selena Welz, Web Content

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