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Three takes on customer engagement on the Web

Yesterday, two colleagues and I started the day at BtoB Magazine’s NetMarketing breakfast down the street here in San Francisco.

The event featured three high-tech marketing executives who spoke about how they’re engaging customers on the Web. Aside from a sponsor’s painfully long pitch at the outset, which ironically led to quite a few people suddenly spreading out their free copies of the New York Times, the well-attended event was worth checking out.

Speakers included Scott Anderson, VP of customer communications at HP (our very own client and by far the most impressive); Martyn Etherington, VP of worldwide field marketing, Tektronix; and Stephanie Dillard, global media manager, integrated marketing group, Intel. While they didn’t have time to outline their entire Web marketing strategy, it was interesting to see the differences in each company’s approach. They each shared more than a few nuggets of good information. Continue reading

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November 19, 2007 Posted by | Bill Golden, Content Strategy, Customer Care, Web Content | Leave a comment