Tendo Dev Blog

testing site

Explain things to your users

Lots of websites use so many acronyms and “inside” language that you need your own special glossary to decipher what’s being said. Sure, you can create a sense of community by developing a common language, but don’t just assume that your users know what you’re talking about.

One of my favorite recent examples is RSS feeds. Many websites refer to RSS feeds as if everybody understands and uses them, but LOTS of people still have no idea what RSS feeds are, how to use them, and how helpful they can be in sorting through Web content.

That’s why I love this video by commoncraft.com—a good, simple explanation of RSS that even my mother could understand. (And a great example of video explaining a concept and delivering value; it’s the perfect medium in this case.) We’ve included a link to it on our site next to our “Get the Tendo RSS Feed” button so that readers can figure out what it is before clicking. ―John Kovacevich, VP, marketing services

Advertisements

July 12, 2007 - Posted by | Content Strategy, John Kovacevich, Web Content

No comments yet.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: